Branding & Website Design for Environmental Consultants
Branding and Website Design for Environmental Consultants
Brand Assets & Brand Guidelines
Print Collateral Design
Wireframes
Content Design
Headline Development
Strategy for Services + Markets
Website Design
Iconography
Proposal Templates
Art Direction for Video + Animation
Image Selection
WRA, Inc. is an environmental consultancy making a net positive impact. They're a tenacious team of planners, engineers, and scientists, leaving the lands we love better than we found them. From wildlands and parks to community spaces, they have a proven track record of making life better for local communities over the past four decades.
I was the project lead and designer in creating a toolbox of curated brand assets, from detailed proposal templates to their company brochure to fun and professional social templates and corporate stationery.
Working at Good Stuff Partners side-by-side with Column and Row their digital strategist, and WRA's leadership team, we rebuilt their website from the ground up. With an overload of content, we strategically designed customizable modules and tab systems where the copy is easily digestible and engaging for all audiences.
Along with designing custom modules with many branded color options, we ensured their internal teams' voice, and expertise was cross-pollinated across the website, so it came full circle. We used photography grids to show humans and nature together, and an expanded color palette represents different areas of the business, giving structure and focus to their ever-evolving specialties. The website is now a strategic tool that works as a recruitment platform to attract the best talent around.
Iconography design for unique, individual markets
Custom designed modules for project phases of expertise + services
Categorizing and Filtering Projects by Market and Service
News feed grid with integrated soft tones + expanded color palette
Wireframes built in Figma translated to finished designs
Proposal Cover Designs
Company Brochure / Print Design
Social Media Assets
Brand Guidelines