Attracting Donations & Opportunities for Foster Youth
Pivotal 2020 Annual Report
Brand Assets
Print Design
Page Layout
Iconography
Pivotal is a nonprofit organization helping foster youth achieve their goals and determine their own path. They help young people in foster care create the life they want and prove that through a mighty team of game-changers, leaders, and expert coaches, they can make a big impact by helping them build resilience and realize their full potential.
Through the use of their new name, identity, and tone of voice that was developed by Good Stuff Partners, the goal was to extend their brand assets in a way that demonstrated their bold messaging and reflect the urgency and commitment to the foster youth they serve.
Working closely with the Creative Director and the team at Pivotal, I was the project lead and sole designer in achieving a cohesive branded Annual Report for both digital and print needs. See the full case study here.